Privacy policy

Privacy Policy

Agility Attire operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience. Agility Attire is powered by Shopify, which enables us to provide the services to you. This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing any of the services, you acknowledge that you have read this privacy policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect

When we use the term personal information, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified.

We may collect personal and transactional information, including:

  • Contact details: Name, billing and shipping addresses, phone number, email address

  • Financial information: Credit or debit card numbers, financial account details, payment confirmation, and related data

  • Account information: Username, password, security questions, preferences

  • Transaction data: Items viewed, added to cart, purchased, returned, exchanged, or cancelled, and transaction history

  • Communications: Customer service interactions or correspondence

  • Device information: Browser type, IP address, network connection, and other unique identifiers

  • Usage data: Interactions and navigation on our services

Personal Information Sources

We may collect personal information from:

  • Directly from you when you create an account, place orders, or contact us

  • Automatically via the services through cookies, device signals, or analytics tools

  • Service providers who support technology, payment processing, shipping, analytics, and marketing

  • Partners or affiliates who share information in accordance with their privacy practices

How We Use Your Personal Information

We may use your personal information for purposes including:

  • Processing payments, fulfilling orders, managing accounts, sending notifications, handling returns, and offering personalised shopping recommendations

  • Marketing and advertising, including promotions and personalised offers based on activity and preferences

  • Security and fraud prevention, such as account authentication and detecting malicious activity

  • Customer support and communication

  • Legal compliance, responding to lawful requests, participating in investigations or legal proceedings, and enforcing policies

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • Service providers: Shopify, IT, payment, shipping, cloud storage, analytics, and customer support vendors

  • Business partners: Marketing and advertising partners, including third-party ad services

  • Your direction or consent: For shipping, social logins, or other features you opt into

  • Affiliates or corporate group entities

  • Business transactions: Mergers, acquisitions, bankruptcy, or sale of assets

  • Legal obligations: To comply with laws, enforce policies, or protect rights

Relationship with Shopify

Our services are hosted by Shopify. Shopify may collect and process personal information to provide and improve services, including enhanced features that combine data from our store and other merchants. Shopify is responsible for certain processing activities, including responding to data rights requests under applicable laws.

Learn more about Shopify’s practices at: Shopify Privacy Policy

Third-Party Websites & Links

Our services may link to third-party websites. We are not responsible for the privacy practices, security, or content of these sites. We encourage you to review their policies before providing any personal information.

Information shared in public areas, social media, or semi-public forums may be viewable by others without limitation.

Children’s Data

Our services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If a child has provided personal information, parents or guardians may contact us to request deletion. We do not knowingly share data of individuals under 16 years of age.

Security & Retention

While we take reasonable measures to protect personal information, no system is completely secure. We cannot guarantee perfect security.

We retain personal information only as long as necessary for:

  • Account management and service provision

  • Legal compliance

  • Dispute resolution

  • Enforcement of agreements and policies

Your Rights & Choices

Depending on your location, you may have rights including:

  • Access & Correction: Request details about your personal data or correct inaccuracies

  • Deletion: Ask for personal data to be erased

  • Portability: Receive a copy of your data and request its transfer

  • Objection/Restriction: Limit or stop processing for specific purposes

  • Withdrawal of Consent: Withdraw consent for processing based on consent

  • Opt-out of targeted marketing: Prevent sale or sharing of personal data for advertising

You may exercise these rights via our services or by contacting us. We may verify identity before fulfilling requests and will not discriminate against you for exercising your rights. You may designate an authorized agent to act on your behalf.

Complaints

If you have concerns about our processing of personal data, please contact us. You may also lodge complaints with your local data protection authority. For the EEA, a list of supervisory authorities can be found here: EDPB Supervisory Authorities

International Transfers

We may transfer personal information outside your country of residence. Where required, we use recognized transfer mechanisms, including:

  • European Commission Standard Contractual Clauses

  • UK-approved equivalents

Unless the destination country has an adequacy decision.

Updates to This Privacy Policy

We may update this policy to reflect changes in our practices, legal requirements, or operational needs. Updates will be posted on this page with a revised effective date.

Contact Information

For any questions or to exercise your data rights, contact:

Agility Attire
Email: info@agilityattire.co.uk

For purposes of applicable data protection laws, Agility Attire is the data controller of your personal information.